EU artificial intelligence law
EU AI Act: which rules apply, and when
The EU Artificial Intelligence Act (EU AI Act) sets stricter rules for AI uses that could cause more harm to people. It covers companies using AI tools, not only those building them.
- Type
- EU regulation on artificial intelligence
- Approach
- Four risk levels, from banned to minimal
- In force since
- 1 August 2024
- Staff AI skills
- Company duty since 2 February 2025
Who it applies to
Companies building, supplying or using AI
- Businesses that build AI systems or put them on the market.
- Employers using AI tools at work, including tools bought from another company.
- Importers, distributors and makers of products with AI built in.
- Companies offering large AI models that can be used for many different tasks.
Not every tool carries the same duties. Your role, the tool’s purpose and possible exclusions all count.
Dates to plan for
EU AI Act dates by duty
1 August 2024
The EU AI Act entered into force.
2 February 2025
Bans on certain AI practices began, together with the company duty to support staff understanding of AI.
2 August 2025
Duties began applying to AI models designed for many different tasks.
27 July 2026
The AI Omnibus amendment softened the staff literacy duty and moved some high-risk deadlines later.
2 August 2026
Most of the Act’s rules began to apply.
2 December 2026
A ban starts on AI that creates or alters realistic sexual images or videos of a real, identifiable person without consent. It also covers AI that creates child sexual abuse material.
2 December 2027
High-risk rules for listed uses, such as hiring and credit decisions, apply.
2 August 2028
High-risk rules start for AI built into regulated products.
What it asks of you
Check each AI use separately
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List your AI tools
Record what each tool does, who owns it, what data it uses and whose decisions it affects.
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Determine your role and duties
Check whether a use is prohibited, high-risk or subject to other duties, then record why.
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Help staff understand AI
Companies that build or use AI must take steps to help their staff understand it.
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Put people in charge and tell users
Where required, put people in charge of checking results and tell users when they interact with AI.
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Document and test each system
Keep the documents, test results and monitoring logs your role requires for each AI system.
How we help
Put AI Act requirements into everyday practice
We assess your AI uses, identify applicable duties and guide implementation with your teams. We establish responsibilities, approval processes and human oversight, supported by training and ongoing reviews.
Common questions
Common questions
Related regulations and standards
- ISO 42001
An international standard for setting the roles, rules and checks around the AI a company builds or uses. Certification helps you prepare for the Act, but the Act’s legal duties still need their own check.
Free 30-minute call
Find the duties for your AI tools
Describe your AI uses in a free 30-minute call with a senior specialist and decide which tools to check first.